CANVASS RETARGETING™The new future-pipeline marketing category built for roofers
Roofing Canvass Calculator

How much future roofing revenue is hiding in today's canvassing?

Roofing companies and roof sales reps can use their canvassing numbers to estimate the long-term value of turning today's “not yet” homeowners into a monitored future pipeline.

Homeowner conversations / year39,00030% of doors in the shared model
Potential enrollments / year11,700At your estimated opt-in rate
Estimated year-one commission$292,500About 146 recovered jobs
Five-year cumulative commission$4,387,500Earlier monitored cohorts continue rolling forward

The compounding long game

Potential commission your current canvassing process may leave behind

This scenario is an estimate, not a revenue guarantee. It assumes each year's new enrollments join the remaining monitored pipeline. Both calculators now share the same funnel: 30% contact, 30% conversation-to-opt-in, 20% annual storm match, 25% claim filing and 25% closing. Earlier monitored cohorts stay in the rolling projection unless the representative pauses them.

Storm Pipeline Builder works with or without a roofing CRM.It protects the future opportunities your roof sales reps already paid—in time and effort—to find.
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Example reporting grid

See how recovered opportunities could be reported

This sample helps you picture the reporting experience before your own account has enough history.

Illustrative example only These are fictional homeowners, representatives and results—not claimed customer revenue.
Example recovered revenue$214,12510 sample closed roofs
Average example contract$21,413Illustrates one possible report
Storm-driven activations6Sample reactivations and matches
Your account reportReal data onlyAvailable under Projections & Revenue
Closed dateSubdivisionHomeownerAssigned repActivation sourceContract value
Aug 22, 2026Warwick EstatesJane S.Kurt T.Storm reactivation$18,450
Aug 5, 2026Val VerdeTonya R.Avery B.Monitoring reminder$22,890
Jul 17, 2026Summit PlaceMaria F.Avery B.Storm match$19,740
Jun 28, 2026NorthavenChris Y.Morgan P.Storm match$16,420
Jun 4, 2026Quail CreekDaniel P.Kurt T.Monitoring reminder$25,300
May 19, 2026The GreensAlicia B.Morgan P.Storm reactivation$21,150
Apr 11, 2026Deer CreekMarcus L.Kurt T.Storm match$27,980
Mar 26, 2026Blue Quail RidgeSarah W.Avery B.Rep follow-up$17,675
Feb 14, 2026Copper CreekJames H.Morgan P.Storm reactivation$23,940
Jan 20, 2026StonebridgeLinda C.Kurt T.Monitoring reminder$20,580