Canvass Retargeting Lead Nurturing System
The lead nurturing system your roofing CRM is missing.
Storm Pipeline Builder nurtures permission-based homeowners who said “not yet”—then helps your team reconnect when storm activity creates a more relevant reason to follow up.
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Permission-based Property-centered Storm-triggered
A focused category—not another generic CRM
What is a Canvass Retargeting LNS?
A Lead Nurturing System keeps an early-stage relationship useful before it becomes an active roofing lead. It gives every opted-in “not yet” homeowner a structured destination, maintains ownership by company and rep, and watches for a better moment to reconnect.
“Your CRM manages the opportunities happening now. Your LNS develops the opportunities that may happen next.”
One connected sales process
Give every opportunity the right home.
Run active sales and production.
- Inspections and appointments
- Claims, estimates and contracts
- Jobs, production and customers
MOVE OR CONNECT WHEN READY
Develop the future pipeline.
- Permission-based “not yet” homeowners
- Property and rep ownership
- Monitoring and timely follow-up signals
LNS vs. standard CRM
Different jobs. Better together.
This comparison explains the role of each system. Exact CRM capabilities vary by provider and subscription.
ComparisonStandard roofing CRMCanvass Retargeting LNS
Primary purposeManage active leads, jobs and customersNurture permission-based homeowners who said “not yet”
Best timingAfter someone becomes an active opportunityBefore the homeowner is ready for an inspection or claim
Follow-up triggerTasks, dates and rep remindersProperty history, monitoring status and storm activity
Core recordContact, deal or jobHomeowner, property, neighborhood and assigned rep
Pipeline horizonCurrent sales and production pipelineFuture opportunities that may mature over several storm cycles
Rep continuityDepends on manual notes and reassignmentKeeps each monitored property attached to the responsible team
How it fitsRuns the active roofing businessFeeds better-timed opportunities into the active CRM
How Storm Pipeline Builder fits
One platform. Four clear roles.
Common questions
Where does the LNS belong?
Does an LNS replace our roofing CRM?
No. Storm Pipeline Builder can work beside your existing CRM. Keep active inspections, claims and jobs in the system your company already uses, while the LNS nurtures long-term canvassing opportunities.
What kind of homeowner belongs in the LNS?
A homeowner who gave permission to be monitored but is not ready to schedule an inspection, file a claim or replace a roof today.
When should a record move into the CRM?
Move or connect the opportunity when the homeowner becomes inspection-ready, requests a quote or enters your company’s active sales process.
What makes this different from scheduled email follow-up?
The relationship stays connected to a specific property and assigned rep. StormDispatch adds timely property-level signals instead of relying only on a generic calendar sequence.
No Door Wasted