CANVASS RETARGETING™The new future-pipeline marketing category built for roofers

StormDispatch

Built to notice the roofing opportunities rigid storm filters can miss.

Many storm tools are designed to confirm a tightly defined weather event. StormDispatch powers Storm-Triggered Retargeting™ by helping roofing companies monitor opted-in homes through a wider, configurable opportunity lens—then tell the right roof sales rep where a timely follow-up may make sense.

Permission-based homes Property-level matching Rep-ready alerts
LIVE MONITORING
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115 homes scanned4 signal layers3 follow-ups surfaced

Canvass Retargeting intelligence

A narrow threshold can produce a clean storm report—and still leave future roofing sales untouched.

Traditional storm-reporting focus

“Did this event cross the selected threshold?”

  • Often centered on a specific peril or severity setting
  • Useful for confirming and visualizing known storm events
  • May exclude nearby or borderline activity by design
  • The roofing team still decides what to do with the report
StormDispatch opportunity focus

“Which opted-in homes deserve a human review now?”

  • Configurable distance instead of one rigid cutoff
  • Multiple storm signals can contribute to priority
  • Repeated exposure can raise a home’s relevance
  • Every match stays assigned to the responsible rep

StormDispatch complements professional weather data and inspection judgment. A signal is not proof of hail impact, roof damage, insurance coverage or the need for replacement.

A configurable monitoring stack

Look at more than one dot on a hail map.

Toggle the sample signal layers to see how StormDispatch can build a broader opportunity picture around each enrolled property.

Sample follow-up score94

Why this home surfaced

+Hail proximityIncluded
+Severe windIncluded
+Repeated exposureIncluded
+Property matchIncluded
Illustrative scoring only. Final production weights should be validated against real storm and sales outcomes.

Company-controlled sensitivity

Set wider awareness zones for early review or tighter zones for high-priority dispatch. Different markets can use different rules.

Continuous rescanning

Every opted-in property stays in view. New storm activity can reactivate a homeowner months after the original “not yet.”

Home-by-home context

Match weather proximity with subdivision, assigned rep, contact permission, prior notes and monitoring status.

Action—not another map

Translate signals into a prioritized follow-up queue so roofers know which homeowners to review and contact.

No Door Wasted

Your radar should watch the opportunities your roof sales reps already worked to earn.

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